“MLB said players for players weekend couldn’t put brand names on jerseys or cleats. Carl Edwards Jr. found a loophole.”
- Darren Rovell
With no rules or regulations in place from Major League Baseball, the first Players Weekend had some interesting storylines, but none quite like CJ Edwards’… Parenting him with Carl’s Jr. was an exciting opportunity and one that he and the brand profited from. However, it was the first and last time a player would directly profit from the weekend.
The story behind Carl Edwards Jr.’s food-themed Players Weekend cleats
THE CHICAGO SUN TIMES