TEAMPAPER

Teampaper saw a blue ocean with the NCAA NIL regulations changing. Not getting the response they wanted after launching Oklahoma Football, the brand looked for solutions and the Marketing team at Ballengee Group was here to help. Coordinating an effort with LSU, ALABAMA and CLEMSON football programs, I guided the team to a launch plan that encompassed real shoots, video and still image packaging and created a solve within Teampaper’s budget that go them more engaging evergreen content of athletes than what they originally had over recorded video calls. We then looked to create noise with a direct response campaign introducing the brand and orchestrating placement with local media, fan blogs and athlete social channels.